Export and expansion to Germany

What makes us different

Do you have growth ambitions in the German market? Then we have the experience, contacts and the know-how needed for you to succeed in exporting to Germany, Austria and Switzerland.

There are plenty of consulting firms out there conducting analyses and presenting strategies.

At Solutions By Oerum, we differentiate ourselves by providing analysis and strategy and also taking part in the implementation and evaluation. It is our way of walking our talk and ensuring your success in the German market.

We only take on tasks that we are good at — and we strive to succeed.

Perhaps this is one of the benefits of hiring a boutique consulting firm like ours.

We keep going until a task is completed and we do not shy back from rolling up our sleeves and taking on the tasks in the engine room.

Contact us today for an informal conversation about your future in the German market.

Services

Assessment

Before you establish your business in new markets, we provide in-depth market analyses and market-potential assessments.

These analyses include everything from desk research, focus group interviews and market visits to procurement of market data, qualitative telephone interviews, etc.

You will receive our results and recommendations in a comprehensive report.

Based on the analysis results, we give you our honest assessment as to whether we can recommend a further investment in the export strategy in its present form.

Strategy

Regardless of whether your company has conducted a market survey on your own or in collaboration with us, we outline a market strategy/business model for you.

This is based on the analysis contents and the lessons learnt and knowledge gained from the market and our network.

At this stage, we apply a selection of strategic models such as a ‘strategy canvas’, ‘value proposition canvas’ and segmentation models to ensure an efficient, targeted implementation of the selected strategy.

We also assess the selected strategy/business model as it relates to any cultural challenges in the market.

Implementation

We are aware of the fact that the implementation phase turns out to be the most difficult for many companies. On top of that, it is also the phase where the measurable value is created.

We take the position that if we can describe and recommend an export strategy, we can also implement it in collaboration with you.

With this philosophy, we challenge ourselves and our customers in terms of the quality and viability of the selected strategy.

We take pride in implementing the strategies we have helped draft, whether this involves managing, taking over or supervising the process.

Evaluation

In our experience, the management reporting in many companies is facing backwards with regards to listing achieved results. There may also be a lack of performance dialogue during the financial year.

Management reporting is the management's financial tool and forms the basis for decisions. Therefore, the reporting must include follow-up on the strategically defined KPIs, forward-looking indicators as well as risks and opportunities to create the best conditions to deliver on the strategy's objectives.

We implement value-creating reporting and processes that ensure the right behavior and focus in the company. We ensure that the implementation phase is under control and any changes are captured ahead of time. Thus, we can jointly achieve the defined objectives.

"If I were a small or medium-sized company wanting to enter the German market, I would call Michael Ørum. He has done a lot during his time at B&O in Germany, Austria and Switzerland, and he brings that complexity and experience with him into other contexts via Solutions By. Many smaller companies in Denmark may not have the capacity and know-how required to succeed in the German market. Michael has. He is a very pleasant person, well-liked, loyal and solution-oriented. He understands how an organization works, who can collaborate, and how he can create value for his customers."

Brian Bo Nielsen
Senior Director, Global Business Finance
Bang & Olufsen

"We reached out to Solutions By, because we needed a director for Gryphon. We heard that Michael and Carsten are both former B&O people and that they have a large network. The meeting went well and we were impressed about the level of candidates they presented. Both Carsten and Michael searched far and used their network to find the right candidate. Carsten and Michael have the industry-specific competencies and the industry-specific network. They really went the extra mile to solve the task and were professional and dedicated in making it happen. We are very happy with our new director and I'm glad we chose this type of specialist recruitment. In the board, we felt that a lot of effort was made and that the money was well spent. A nice feeling to be left with."

Thomas Børsting
Chairman of the Board
Gryphon Audio Designs